Our Corporate Brand logo

Our Corporate message “Eat Well, Live Well” is a concentrated message which sums up our value creation and is used widely around the world.

Ajinomoto means “Essence of Taste” = “Essence of Umami”

The letter “A” displays Taste “Aji” by incorporating a design that resembles (∞), it displays the willingness to continue to infinity and the willingness to evolve endlessly with the latest technology, our goal to develop “Amino Acid” and the willingness to promote earth sustainability to infinity.

The line that connects “A” to “j” shows a person’s figure that is mixing delicious ingredients. The letter “A” displays a gathering for “Aji” and “Amino acid,” along with the meaning of “join” and “joy” through the happiness of cooking.

The line that extends from the bottom of “j” to the left represents Ajinomoto Group’s aspiration to grow and develop for the future.

Our Recipe

Learn to cook with Ajinomoto