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Corporate Videos

“What does ASV mean to you?”

“ASV” stands for Ajinomoto Group Creating Shared Value, which is a strategic initiative to co-create social and economic value through our business. We have positioned ASV at the core of the Group’s corporate philosophy as we strive to accomplish the purpose; “Contributing to the well-being of all human beings our society and our planet with “AminoScience”.
The Group has implemented various initiatives under their management cycle for ASV results creation, involving each employee to make ASV a personal matter.

“Can amino acids make the earth and people healthier.”

Through sustainable initiatives using amino acids, the Ajinomoto Group is working towards the well-being of our society and environment. By continuing to discover innovative ways to reduce environmental impact through “AminoScience”, the Ajinomoto Group hopes to contribute to creating a healthy earth for future generations.

“Reducing sodium leads to a healthier life.”

At present, excessive sodium intake has become a global issue, what initiatives are the Ajinomoto Group taking on? We have been committed in solving this problem by introducing UMAMI to enhance flavor and reduce salt.

Recognized worldwide as the fifth taste, UMAMI is an important taste which represents Japanese food culture. It is the taste of the amino acid glutamate.

Are amino acids essential for Earth?

Amino acids are essential for living organisms.
What problems is the Ajinomoto Group attempting to solve using amino acids?

From the Taste of Japan to the World?

The Ajinomoto Group’s products are widely used in many households in more than 130 countries and regions around the world. One factor we attribute to our popularity across continents is the variety of products we offer that are tailored to local flavors and tastes.

Moving forward, the Ajinomoto Group will continue to create delicious and innovative products for households across the world by leveraging our expertise and technologies in “Amino Science”.

“Eat Deliciously!” – Magic Words that Bring Joy to Everyone.

The “Oishiku Meshiagare!” – Eat Deliciously! can use to express the feeling of rejoicing over delicious food with your friends and family; the feeling of “hope you enjoy this meal” from the start of the 20th century. The Ajinomoto Group always wishes you feel joyful through cooking and eating. The words and languages we use may differ, but the feelings are the same everywhere.